Business Benefits:

  • Help establish brand
  • Discuss a product personally
  • Pitch products in a more human, two-way method
  • Listen to customer opinion
  • Answer customers directly
  • Gather informal market research
  • Garner trust by making businesses appear personal
 

Personal Benefits:

  • Build reputation
  • Display your resume
  • Find a job
  • Share information with like-minded sources
  • Establish yourself as an expert
  • Showcase your talent, be it in writing, photography, film or broadcasting
  • Cull prospecting leads for sales and marketing
  • Develop and enhance relationships